Being featured in press and podcasts (aka the art of "PR") is the most effective way to build your credibility and position yourself as a trusted expert.
Media coverage provides third-party validation, which boosts trust with potential clients. When people see your expertise featured by credible outlets, they’re more likely to buy.
Media coverage builds authority, drives traffic to your website, and leads to speaking engagements, partnerships, and sales. In a crowded marketplace, press gives you the edge to stand out and grow your business.
Securing press and podcast features isn’t just about visibility—it’s about generating trust and turning attention into action.
Are you missing out on the media spotlight that could elevate your brand—and drive real results?
You CAN & WILL too.
What would it feel like to have media coverage that keeps working for you long after it’s published?
Turn every piece of press into more visibility, more credibility, and more clients?
Imagine having trusted contacts who turn to you again and again for your insight and expertise.
Build authentic relationships with media professionals?
Picture your brand being highlighted in the places your audience already trusts and follows.
Land features that position you as the expert in your industry?
No more wondering what to say or where to send it.
I know you see that entrepreneur who’s always landing media features, interviews, and podcast spots.
Easily put your story in front of journalists and podcast hosts who want to feature you?
What if you could...
WOAH, THAT'S TRUE.
She seems to always be in the spotlight, getting her message out and growing her brand effortlessly.
HARD TRUTH: SHE’S NOT WAITING FOR OPPORTUNITIES, AND NEITHER SHOULD YOU.
She’s not sitting back, hoping someone will notice her. She’s taking control—crafting pitches that get results and confidently putting her story in front of the right people.
When people see your brand featured by a trusted media outlet or hear your expertise on a podcast they love, they don’t just see you—they believe in you.
The Competition is Fierce—Your Pitch Needs to Stand Out
- 55% of journalists say that a quarter of their stories come from PR pitches
How will you make your pitch impossible to ignore in an increasingly crowded space?
Sources: Meltwater, PR Daily, MuckRack, Bizcommunity
- only about 3-8% of pitches result in a story or feature being published
Well-crafted pitches help journalists discover new stories and content relevant to their audiences.
Journalists at major outlets like CNBC and WHYY can receive anywhere from 75 to 300 pitches per day, meaning your pitch needs to stand out amid a flood of submissions
- podcast pitch volume SURGED by 22% in the last year alone
More people are recognizing the value of getting featured on podcasts, one of the fastest-growing media platforms. This rise in competition means your pitch needs to stand out more than ever.
This pitch kit will equip you with proven strategies and resources to get your pitch noticed and your brand featured in press and podcasts.
Pitch with Purpose:
you're gonna love
The Press & Podcast Pitch Kit for Women Building Bold, Mission-Driven Businesses
Learn how to craft personalized pitches that stand out and get responses, even in a crowded inbox.
Capture Journalists' and Podcasters' Attention
Foster meaningful connections with media professionals so you can become their trusted go-to expert for future features.
Become a Go-To
Expert Source
Identify the specific media coverage that will drive your business forward and map out clear goals to get there.
Set Strategic PR Goals that Grow Your Business
This Resource is Focused on Getting You Results in 3 Core Ways
"This is exactly what you've been looking for as a business owner!"
All the guesswork is gone with Chloe's detailed pro tips and specific examples to get you started in pitching to the media whether it's podcasts, articles or video. Instead of googling all your pitch questions, everything you need to successfully pitch is right here in the Pitch Kit.
Elisabeth Emmerich
Licensed Professional Clinical Counselor and Founder of Experience Motherhood
With The Ultimate Pitch Kit, you'll have everything you need to start pitching press today.
What is the investment?
well, this IS A NO BRAINER.
Once you purchase, you'll have instant access to the Pitch Kit via an email sent to your inbox.
For just a one-time payment of $47, you’ll get immediate access to everything you need to pitch like a pro—no ongoing fees, no hidden costs.
The investment is small, but the potential for your business growth through media coverage is huge.
I'm on a mission to make these best practices more accessible to female solopreneurs and small business owners.
Many entrepreneurs pay $2,000–$5,000/month for PR retainers that don’t offer this level of guidance or transparency.
DID YOU KNOW?
I'm all about over-delivering to help you get results. In addition to the core pitch kit, you also get:
Now it's time for some bonuses!
Fill-in-the-blank pitch templates, examples, and AI prompts to make pitching an absolute breeze!
Pitch Templates
Bonus ONE
VALUE $97
Included!
Get organized with a customizable template to track the perfect media contacts. Save time and ensure you’re pitching to the right outlets.
Media List Template
Bonus TWO
VALUE $47
Included!
Easily keep track of your outreach and media relationships to nurture valuable connections for future features and opportunities.
Relationship Tracker
BONUS THREE
VALUE $27
Included!
As an entrepreneur, I've always found the world of media pitching overwhelming. This guide has demystified the entire pitch process and transformed my approach, turning an often intimidating journey into something genuinely manageable. The templates are a game-changer—practical, straightforward, and designed for real business owners.
What sets this kit apart is how it breaks down complex media strategies into practical, actionable steps. It's not just theory—it's a crash course that equips you with real-world skills you can immediately implement. The insights on understanding media landscapes and crafting thoughtful messaging have given me the confidence to put myself and my business out there.
"It's not just theory—it's a crash course that equips you with real-world visibility skills you can immediately implement."
Suzie Joseph
Executive Coach, Principal, and Founder of Revel Discovery
We're so confident that you'll walk away with invaluable insights that we're offering a 1-year 100% money back guarantee.
Your investment is fully backed by our satisfaction guarantee.
risk free
If press and podcasts don’t feel like the right tools for you, this kit won’t be a good match.
You’re not interested in using media to grow your business.
If you’re not ready to take a strategic approach, this isn’t the right fit.
You’d rather guess your way through pitching
than follow a proven system.
Media opportunities don’t happen overnight—nurturing relationships takes commitment.
You’re not willing to invest time in building
long-term media relationships.
Media coverage requires being visible and sharing your message with the world.
You’re not ready to put yourself or your brand out there.
This is not for you if...
but will this work for me?
You’re looking for a DIY solution that’s effective
and affordable.
You want to stand out in your industry without
the hefty PR costs.
You know that success comes from nurturing strong connections with journalists and podcast hosts.
You understand the value of building relationships
with the media.
You’re willing to follow a clear, step-by-step system designed to help you secure media features.
You can commit to using proven strategies to
get your message noticed.
You understand the power of media coverage and are excited to leverage it for business growth.
You’re ready to grow your business through
press and podcast exposure.
This is for you if...
but will this work for me?
I created this kit to give small business owners access to the same high-level media strategy I once delivered to Fortune 500 companies.
With 10+ years of experience in marketing and PR, I’ve helped brands like Crayola, Kelly Services, and dozens of small businesses land features in outlets like Forbes, USA Today, Fast Company, NBC, and more.
This kit distills that expertise into a streamlined system — so you can craft powerful pitches, land meaningful features, and build your brand through recognition, revenue, and resonance.
Hi! I’m Chloe — a former PR agency executive turned business owner and podcaster.
Why learn from me?
With this kit, you won’t just get press—you’ll know exactly how to leverage that coverage for long-term credibility, sales, and brand growth.
Visibility That Drives Results
Stay organized with a customizable media list template and learn how to find and connect with the right media contacts to increase your chances of being featured.
Media List & Contact Guide
Discover the exact methods used by industry experts to stand out from the crowd and attract attention from journalists and podcast hosts.
Proven Strategies to Get Featured
Quickly tailor our professionally crafted email and media pitch templates to fit your unique brand and story, saving you time and effort.
Easy to Customize Pitch Templates
When you invest in the Pitch Kit, you get these things:
ok, let's recap!
Upgrade to VIP Experience and get the 30-Day Challenge + personal review of your pitches + access to a private online group
Want to pitch with confidence—and actually hit send?
VIP EXPERIENCE
Advice for finding the right contact person
Strategic guidance on where to pitch
Customization tips & examples
Professionally written pitch templates
PITCH KIT
Proven follow-up scripts & timelines
AI prompts to brainstorm & polish your pitch
Lifetime access to materials
30-Day Pitch Challenge (to get into action fast)
Personal Pitch Review (I'll provide feedback on 3 pitches before you send them)
Private Facebook Group (for all of your questions)
Perfect for…
Self-starters who want a clear roadmap to DIY their visibility.
Action-takers who want support, structure, and accountability to pitch with confidence.
$47
$197
Investment
Value
$997
$2,497
Availability
Limited to 10 spots.
Price increases to $97 after 11:59 Pacific Time on Friday, September 19.
VIP EXPERIENCE
Includes everything in the Pitch Kit plus:
30-Day Pitch Challenge (to get into action fast)
Personal Pitch Review (I'll provide feedback on 3 pitches before you send them)
Private Facebook Group (for all of your questions)
Perfect for action-takers who want support, structure, and accountability to pitch with confidence.
$197
$2,497 Value
Limited to 10 spots
If you’ve been sitting on the sidelines of visibility for a while, VIP gives you the built-in momentum you need to finally get that pitch out the door.
NoT SURE WHICH OPTION TO CHOOSE?
Frequently Asked Questions
you might be wondering about
Here’s the truth: no one feels ready. Just like when you launched your business, you probably didn’t wait until everything was perfect—you started with clarity, courage, and commitment. The same goes for visibility.
What does “ready” even mean? A bigger audience? A viral post? A new website? Those are nice-to-haves—not requirements. If you have something valuable to say and a business you believe in, you’re ready to pitch.
The 30-Day Pitch Challenge (included in the VIP version) helps you get into action now, not someday. Because visibility isn’t a reward for being ready—it’s the reason you grow.
Welcome to real PR—it happens. But unlike the DIY guesswork that leaves most people ghosted, The Pitch Kit gives you the exact strategies used inside PR agencies.
You’ll learn how to write a pitch that actually gets opened, how to follow up in a way that doesn’t feel awkward or desperate, and how to shift your angle if needed.
Persistence + positioning = results. One of the best parts of this process? You get sharper every time you pitch.
That’s what the templates are for. You don’t need to write like a journalist—you just need to sound like you.
Each pitch template includes fill-in-the-blank prompts and examples to help you write a strong, clear, and compelling message—even if you’ve never pitched before.
Plus, you’ll get tips for how to use AI tools like ChatGPT to brainstorm story angles, draft your pitch in your voice, and polish it up. You’re not doing this alone—we’re handing you the words, the strategy, and the support.
You won’t be left guessing. Instead of dumping a generic media list on you (which is what most courses or templates do), the Pitch Kit guides you to strategically identify the right podcasts and press outlets based on your business goals and the audience you want to reach.
You’ll get practical tips to help you determine where your message will resonate most—and step-by-step advice on how to find the right contact for each outlet, so your pitch lands in the inbox that matters.
This is smart, targeted outreach—not spray and pray.
Not even close. Yes, you’ll get professionally written, plug-and-play pitch templates—but that’s only one piece of the puzzle.
The Pitch Kit is a full system designed to help you get visible strategically—without second-guessing your pitch, your message, or your next step. It includes clarity-building prompts, examples that spark ideas, guidance on where to pitch, how to find the right contacts, and how to follow up with confidence.
In other words: this isn’t a doc you download and forget about. It’s a tool you’ll come back to again and again as your business grows.
Your media breakthrough is
just one pitch away.
You've got this!
With The Pitch Kit, that’s not just a possibility—it’s your future.
... an inbox flooded with interview requests from top podcasts and media outlets excited to feature your story.
... your brand’s name in industry-leading publications, with headlines showcasing your expertise.
... your website traffic spiking after a podcast feature, with new inquiries pouring in from potential clients who heard your message.
... your press features shared and celebrated by your audience on social media and beyond.
Imagine waking up to...
"I can finally grow my reach without social media or awkward mixers."
Now I can grow my reach without having to do another social media post or networking mixer. The insight shared into the PR industry is so helpful and I immediately saw how I could and should be doing this today in my business. The steps and templates took the guesswork out of what to say and do! The relevant tips along the way really saved me from making rookie mistakes. I'm so excited to have another way to grow my reach and credibility.
Melissa Nagel
Executive & Life Coach
Hello Humani
